Phase 5: Go-Live & Early Monitoring

Phase 5 covers the launch itself and the critical early monitoring period that follows.

Phase 5 Checklist

flowchart TB
    subgraph Phase5["Phase 5: Go-Live & Early Monitoring"]
        direction TB
        A["☐ Launch Confirmation"]
        B["☐ Early Performance Review"]
        C["☐ Optimisation Opportunities"]
    end

    style A fill:#fff9c4
    style B fill:#fff9c4
    style C fill:#fff9c4

---

5.1 Launch Confirmation

Go-Live Checklist

Launch Day Activities

flowchart LR
    A[Launch<br/>Day] --> B[Enable<br/>Distribution]
    B --> C[Monitor<br/>Initial Traffic]
    C --> D[Address Any<br/>Issues]
    D --> E[Confirm<br/>Success]

    style A fill:#fff9c4
    style B fill:#e1f5ff
    style C fill:#fff4e1
    style D fill:#ffebee
    style E fill:#e8f5e9

---

5.2 Early Performance Review

What to Monitor

Review Timeframes

flowchart LR
    A[Day 1] --> B[Week 1]
    B --> C[Month 1]
    C --> D[Ongoing]

    A --> E[Immediate<br/>issues]
    B --> F[Early<br/>patterns]
    C --> G[Performance<br/>trends]
    D --> H[Continuous<br/>optimisation]

    style A fill:#e1f5ff
    style B fill:#fff4e1
    style C fill:#e8f5e9
    style D fill:#f3e5f5

Early Review Checklist

---

5.3 Optimisation Opportunities

Areas for Improvement

After launch, identify opportunities to improve:

flowchart TB
    subgraph Optimisation["Optimisation Areas"]
        direction TB
        A["Placement<br/>improvements"]
        B["Messaging<br/>refinements"]
        C["Technical<br/>tuning"]
        D["Process<br/>improvements"]
    end

    style A fill:#e8f5e9
    style B fill:#e8f5e9
    style C fill:#e8f5e9
    style D fill:#e8f5e9

Optimisation Examples

---

Ongoing Operations

After the early monitoring period, the partnership transitions to ongoing operations:

---

Phase 5 Completion Criteria

---

Launch is the beginning, not the end. Early monitoring and continuous optimisation drive long-term success.