Phase 4: Marketing & Launch Preparation

Phase 4 prepares your organisation for launch, ensuring all materials are ready and teams are informed.

Phase 4 Checklist

flowchart TB
    subgraph Phase4["Phase 4: Marketing & Launch Preparation"]
        direction TB
        A["☐ Marketing Materials Approved"]
        B["☐ Internal Launch Communication"]
        C["☐ Soft Launch (Optional)"]
    end

    style A fill:#f3e5f5
    style B fill:#f3e5f5
    style C fill:#f3e5f5

4.1 Marketing Materials Approved

Material Types Requiring Approval

Material	Description	Status
Website copy	All WeatherIt-related pages	☐
Email messaging	Confirmation emails, marketing emails	☐
In-app messaging	Notifications, prompts	☐
Promotional content	Any special offers or campaigns	☐
Social media	Posts mentioning WeatherIt	☐

Approval Process

flowchart LR
    A[Draft<br/>Content] --> B[Submit to<br/>WeatherIt]
    B --> C[Review]
    C --> D{Approved?}
    D -->|Yes| E[Use<br/>Content]
    D -->|Revisions| F[Revise &<br/>Resubmit]
    F --> B

    style A fill:#e1f5ff
    style B fill:#fff4e1
    style C fill:#f3e5f5
    style D fill:#fff4e1
    style E fill:#e8f5e9
    style F fill:#ffebee

All Content Requires Approval
Do not launch with any WeatherIt-related content that hasn't been approved by WeatherIt. This includes seemingly minor changes to approved materials.

4.2 Internal Launch Communication

Teams to Brief

Team	Focus	Status
Customer-facing staff	What to say, how to explain	☐
Support teams	Escalation process, FAQs	☐
Marketing teams	Approved messaging, guidelines	☐
Technical teams	Integration details, monitoring	☐
Management	Launch timing, expectations	☐

Communication Content

flowchart TB
    subgraph Comms["Internal Communications"]
        direction TB
        A["Launch timing<br/>and approach"]
        B["FAQs for<br/>staff reference"]
        C["Escalation paths<br/>reinforced"]
        D["Support contacts<br/>confirmed"]
    end

    style A fill:#e8f5e9
    style B fill:#e8f5e9
    style C fill:#e8f5e9
    style D fill:#e8f5e9

Communication Checklist

Item	Status
Launch date communicated	☐
Staff FAQs distributed	☐
Escalation contacts shared	☐
Support resources identified	☐
Questions addressed	☐

4.3 Soft Launch (Optional)

A soft launch allows you to test in production with limited exposure before full rollout.

Soft Launch Approaches

Approach	Description
Geographic	Launch in selected locations first
Product-based	Launch with specific products only
Customer segment	Launch to specific customer groups
Volume-limited	Limit initial offer exposure

Soft Launch Benefits

flowchart LR
    A[Soft<br/>Launch] --> B{Benefits}
    B --> C[Early Feedback<br/>Monitored]
    B --> D[Issues Identified<br/>Early]
    B --> E[Adjustments Made<br/>Before Scale]

    style A fill:#e1f5ff
    style B fill:#fff4e1
    style C fill:#e8f5e9
    style D fill:#e8f5e9
    style E fill:#e8f5e9

Soft Launch Checklist

Item	Status
Soft launch scope defined	☐
Duration agreed	☐
Success criteria established	☐
Monitoring plan in place	☐
Escalation criteria for issues	☐

Soft Launch Is Optional
Not all partners require a soft launch. Discuss with WeatherIt whether this approach makes sense for your situation.

Phase 4 Completion Criteria

Before moving to Phase 5 (Go-Live), confirm:

Item	Status
Website copy approved	☐
Email messaging approved	☐
In-app messaging approved (if applicable)	☐
Promotional materials approved (if applicable)	☐
Internal teams briefed on launch timing	☐
FAQs distributed to staff	☐
Escalation paths reinforced	☐
Soft launch completed (if applicable)	☐
Adjustments made based on feedback	☐

Preparation creates confidence. Well-prepared teams deliver better customer experiences.